Social Entrepreneurship in the Health Insurance Industry
Posted on January 6th, 2010
Social entrepreneurship implies taking independent actions with the intent of making a change in the thinking of a larger community. This is not a concept that we usually associate with the health insurance industry. Yet, behind the scenes, health insurance companies have taken bold reform actions in 2009–without waiting for a consensus or passage of law.
Until recently, the only insurance firms cited for social entrepreneurship were exceptionally creative brokerage firms and software developers. But in 2009, there were many cases of paradigm shifts at the core of some health insurance company operations.
Here are a few examples:
Aetna
Aetna’s has made a commitment to wellness benefits. The